中文 | English


   
   
Introduction Current Location:Home >Introduction
 

Research Center for National Image & Creativity and Innovation of City Culture is built by the Arts and Humanities Institute of Shanghai Jiaotong University and the Shanghai Municipal Party Committee Propaganda Department. In the base, Professor Liu Kang is the chief expert and the  director, to satisfy the need for national soft power of development and urban culture research, submit the immediate strategic advice and research reports, making great efforts to build a database of world influence, which is also the first one of the world's major countries’ international image survey.  As the core text of IAS research institutions, our base  leads to integrate a full-house research efforts to carry out interdisciplinary research.

Currently, the major achievements:

  1. We have launched a global survey of Chinese national image which is an empirical scientific research project. This is the first international survey of empirical research in the world by China's own organization, led by China's national image and international public opinion.

  2. Under the support of the Bureau of Shanghai World Expo, we have carried out the project of “Expo and the image of the country". We carry out empirical research about the 2010 Shanghai World Expo exhibitors’ diplomacy purposes, means and effects.

  3. Professor Liu Kang has published articles several times in the "Global Times", such as "Chinese people should be the judgment of the world", "Chinese grand strategy should not be led by the United States”  “Turn to countries Expo Hall to learn public diplomacy"  “to create softstrength, less idle talks” . All these commentary articles have aroused widespread repercussions in the media and public opinions, and have been reproduced and discussed lots of times.
 
上海市东川路800号 交通大学老行政楼501  
Rm.501, Old Administrative Building, SJTU, 800 Dongchuan Road, Shanghai
Tel: 8621-34203721