Topics
 Works
 Lectures
 Publications
 

Ge Yan
2011/9/20
铸造国家、城市和地区品牌:竞争优势识别系统》,第一译者
World Expo 2010 Shanghai China(编著),第一编者
著作名:铸造国家、城市和地区品牌:竞争优势识别系统
作者:(美)西蒙•安浩
第一译者:葛岩
ISBN:9787313060730
出版社:上海交通大学出版社
出版时间:2010年3月1日
丛书名/收录于:国家形象与政治传播丛书
 

Due to the rapid advance of globalization, the competition among different countries in areas like resources, markets, personnel and prestige is deepening worldwide. National image, cities and regions' attractiveness or the so-called "soft power" should become issues concerned by governments, enterprises' and even the public. In this context, the author attempts to explain the significance of adopting commercial brand communication theory and technology in the structuring and communication of the national image. This book is divided into six chapters mainly including competitive advantage recognition system theory, understanding national image, planning of competitive advantage recognition system and application of competitive advantage recognition system.

Click to read more (此处链接到中文网页)


 
Copyright©2007-2011 Institute of Arts and Humanities, Shanghai Jiao Tong University All rights reserved
Add: No.800,Dongchuan Road, Minhang, Shanghai Zipcode: 200240 Email: iah@sjtu.edu.cn Tel\Fax: 021-34202849