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Jia Wenshan spoke in The Wenzhi Lecture Series on reflections on contemporary China’s strategies of
2011/9/20
June 18th, 2010, Jia Wenshan spoke in The Wenzhi Lecture Series on reflections on contemporary China’s strategies of global communication. On the forum, Jia Wenshan first gave a critical summary of the four waves of globalization in world history, and then made a differentiation of the concrete concepts and connotations in global communication. On the basis of a historical review of the main strategies employed in China’s contemporary global communication, he made an in-depth analysis of the historical reason and respective advantages and disadvantages of the image faction and strength faction in China’s global communication, plus an analysis of the gains and losses of China in responding to U.S.’s global strategy. Finally, he put forward a theoretical model of Chinese global cross-cultural communication. 

 
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