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Research Center for National Image, Creativity and Innovation in Arts and Humanities
2012/6/7


Research Center for National Image, Creativity and Innovation in Arts and Humanities

Research Center for National Image, Creativity and Innovation in Arts and Humanities is an innovation-oriented research base built by Institute of Arts and Humanities, Shanghai Jiao Tong University and Publicity Department of Shanghai Municipal Committee. The base has Prof. Liu Kang as chief expert and director of the base. It aims at the research needs of development of a country’s soft power and urban culture, puts forward strategic advice and research reports promptly, and makes efforts to build a World’s Major Countries’ International Image Research Database(全球主要国家国际形象调查数据库) which has worldwide influence and originated in China. The base, as the core research institute of Institute of Arts and Humanities, directs and integrates all the research forces of the Institute and conducts interdisciplinary research.
At present the base has made the following important achievements:
1. It has initiated a large-scale empirical research program of Worldwide Research on China’s National Image. This is the first international empirical research on China’s national image and international public opinions that is organized and led by us Chinese;
2. With the support of Bureau of Shanghai World Expo, it has established the research program of World Expo and National Image, carrying out an empirical study on the aims, means, and effects of the public diplomacy of the major national pavilions in 2010 Shanghai World Expo;
3. Prof. Liu Kang, chief scientist of the base, has published quite a few articles in Global Times: “Chinese People Should Be Critics of the World” (《中国人应成为世界的评判者》), “China’s Grand Strategy: No Revolving around America” (《中国大战略别围美国转》), “Learning Public Diplomacy from Expo National Pavilions” (《向各国世博馆学习公共外交》), and “Build Soft Power: Avoiding Empty Talk” (《打造软实力,先要不说空话》).These commentaries have aroused a widespread reaction from the media and society, and they have been reprinted elsewhere and discussed a lot.

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